Famous Logos: Before and After

The logos of brands like Apple and IBM are iconic now, but when most of these companies started out, their logos were awkward, clip-arty and looked like they had been designed by amateurs on a budget. With time, they shed their extra weight and evolved into aesthetically pleasant shapes thanks to legendary artists like Paul Rand who were masters of brand identity design.

With the rise in number of mobile/wearable devices and the Internet of Things, we can expect to see a major shift towards flat, minimal and responsive logo design.

Stock Logos has compiled an interesting list of first logos of popular brands like Apple, Canon, GE, IBM, Microsoft, McDonald’s and more. Most of the previous logos will make you ask “What were they thinking?” but some brands like Nissan had decent logos to begin with. Check them out below. You may have to wait for images to load if your connection is slow.

Apple

Original famous brand logos and now - Apple

AT&T

Original famous brand logos and now - AT&T

British Airways

Original famous brand logos and now - British Airways

Canon

Original famous brand logos and now - Canon

Discovery Channel

Original famous brand logos and now - Discovery

Eskimo

Original famous brand logos and now - Eskimo

Firefox

Original famous brand logos and now - Firefox

General Electric

Original famous brand logos and now - GE

IBM

Original famous brand logos and now - IBM

Kodak

Original famous brand logos and now - Kodak

Lay’s

Original famous brand logos and now - Lays

Lego

Original famous brand logos and now - Lego

Mazda

Original famous brand logos and now - Mazda

McDonald’s

Original famous brand logos and now - McDonalds

Microsoft

Original famous brand logos and now - Microsoft

Nintendo

Original famous brand logos and now - Nintendo

Nissan

Original famous brand logos and now - Nissan

RCA

Original famous brand logos and now - RCA

Shell

Original famous brand logos and now - Shell

Xerox

Original famous brand logos and now - Xerox

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Credit: Digital Synopsis

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Famous Logos: Before and After

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